South West London CCG Annual Report and Accounts 2020/21

The campaign targeted messages to the areas and groups that Kingston Hospital data showed use A&E most. A paid for social media campaign focused on communities within a two-mile radius of Kingston Hospital and a one mile radius of Teddington Urgent Treatment Centre, with extra messaging in the area within half a mile of Kingston A&E. Our engagement team held a series of events with key groups such as parents of young children, older people and carers, to promote NHS 111 and reassure people with any concerns. We also worked with our local authority and voluntary sector partners to put campaign materials – posters, flyers and adverts – on display in schools, estate offices and council-owned advertising hoardings in areas we know use A&E most across Kingston and Richmond. GPs were asked to make sure our standard messaging text was on their websites and the heads of the Local Pharmaceutical Councils in each borough asked their members to display materials. Parents of children in school in each borough also received a message about NHS 111 via the Achieving for Children newsletter. Following the second surge of the Covid-19 pandemic, the campaign continues to encourage more people to call NHS 111 for advice if they think they need to go to the emergency department. Delivering the Covid-19 vaccination programme in Kingston and Richmond Starting from the end of November 2020, GP-led Primary Care Networks set up vaccination services (three in Kingston and six in Richmond) offering the vaccine to those most at risk of catching Covid-19. Kingston Hospital also opened a vaccination service for staff and patients in December. In late January, Kingston opened South West London’s first large vaccination site at the Hawks Road Clinic. A second large site at the Harlequins Rugby Ground opened in early February. Working together with council colleagues we have promoted the vaccine to key populations, which include residents from ethnic minorities, those with learning disabilities and younger people. We produced a range of different materials and messaging for these groups. At the same time and throughout the Kingston and Richmond have some of the highest vaccine uptake rates in South West London and we are already working on messaging, events and materials for younger people as the programme moves down the age cohorts Annual Report and Accounts 2020/21 | 51