South West London CCG Annual Report and Accounts 2020/21

also monitoring social media platforms and responding to misinformation and queries to increase confidence. In Croydon, we worked with the Asian Resource Centre to create a series of short Q&A films with Croydon doctors. We have a Merton GP fact checking video in response to real time concerns and have produced a “Conversations with my Mum” video to highlight the experience of Black members of NHS staff talking to their parents about the vaccine. Borough level vaccination engagement Croydon Building vaccine confidence and developing community focussed vaccination clinics We funded the Asian Resource Centre of Croydon and Croydon BME (Black and Minority Ethnic) Forum to run a series of question-and-answer sessions with clinicians from ethnic minorities, including some in community languages. These online sessions were attended by nearly 3,000 local people. Polls at the beginning and end of each session showed that people left feeling both more informed and more likely to accept the invitation when it was offered. Feedback showed that people felt that having clinicians that looked and sounded like them gave reassurance that the vaccine was for them. One of our insights was that people would trust the vaccine more if it was delivered in a culturally appropriate way. We developed a more agile approach to delivering the vaccine and have had open access clinics in Croydon Mosque, His Grace Evangelical Church, Night Stop and Turning Point, with more planned for 2021/22. Croydon Vaccination Equity Task and Finish Group Dr Nnenna Osuji, Medical Director and Deputy Chief Executive of Croydon Health Annual Report and Accounts 2020/21 | 67