South West London CCG Annual Report and Accounts 2020/21

Sutton Reaching people experiencing health inequalities During the pandemic, one particular engagement challenge we faced in Sutton was how to reach the seldom heard and digitally excluded residents. We worked with our Sutton Health Champions who are embedded in all 18 wards across the borough. We have 67 Sutton Health Champions, who all live in the ward they reach out to and include members of the public, community groups, residents’ associations, faith leaders and volunteers. Through the champions, we identified effective community distribution channels (including Facebook, Twitter, Instagram and email distribution) and have a total reach of more than 180,000 residents in total. The Sutton Health Champions have helped us The story of how Health Champions enabled effective and targeted communication and engagement with Sutton residents, inclluding seldom heard and digitally excluded communities Step 1: Ward Co-ordination Teams Through extensive community asset mapping, identify and bring together 'ward coordination teams' comprising local Councillors, Resident Associations, faith leaders etc. Identify need and coordinate local support at grassroots level. What: Role: Step 2: Sutton Health Champions People who live and work in Sutton that want to help keep our residents safe and healthy i) Receive key messages ii) Spread the word iii) Feedback to us What: Role: Solution Outcome Impact Total reach by Sutton Health Champions is now over 170,000 residents, mostly via Facebook and Email, but also wider social media and newsletters Strategy for engaging with the digitally excluded successfully implemented . Information distributed via newsletters and posters through pharmacies and community resources Identification and usage of effective community distribution channels Clear escalation points for ward level needs Local insight/connections to BME, LD and digitally excluded communities to identify and reach a number of vulnerable residents, including: • Sutton Housing Partnership through their weekly welfare calls to vulnerable adults with LD and mental health issues • Neighbourhood watch coordinators who can identify and reach Sutton residents who are not on their email distribution list. Leaflets were dropped in housing estates in deprived areas by local volunteers. • Local volunteers through targeted communications (posters on lamp posts, leaflet drops to local shops, pharmacies etc.) • We reached over 20,000 residents in Sutton’s top five deprived communities and held engagement events with various groups about the Covid pandemic. 72 | NHS South West London Clinical Commissioning Group