The Big Pitch 2025

| 27 Dr Nadine Hachach-Haram CEO and Founder, Proximie Dr Nadine Hachach-Haram FRCS (Plast), BEM, is CEO and Founder of Proximie, Consultant Plastic Surgeon and Director of Clinical Innovation & Strategic Partnerships at Guy’s and St Thomas’ NHS Foundation Trust in London, UK. Growing up in postwar Lebanon was a formative experience, shaping her future career not just as a surgeon, but as an entrepreneur. Her initial motivation to help people grew into a wider goal to help bring safe surgery to the world. She created Proximie – a software platform that captures data and generates new insights to improve patient outcomes and OR productivity. LinkedIn: /in/nadine-hachach-haram-bem/ X: @DrNadineHH Dr Ali Haddad CEO and Founder, XAR Labs Dr Ali Haddad is a neurosurgery resident turned founder, driven to solve the critical lack of deep surgical vision in modern operating rooms. He is the founder and CEO of XARlabs, a company pioneering AI-powered 3D surgical visualization using mixed reality. Ali previously co-founded GoodSAM, an award-winning platform that mobilises clinically trained volunteers in realtime emergencies—now integrated with emergency services across multiple countries. Having experienced firsthand the limitations of flat imaging and mental rehearsal in complex surgery, Ali founded XARlabs to deliver intuitive, real-time guidance through immersive technology. The platform converts standard 2D MRI and CT scans into interactive, patient-specific 3D models rendered on lightweight, hardware-agnostic augmented reality headsets. With patented sensor fusion for sub-millimeter tracking and edge AI for contextual guidance, XARlabs has already been used in landmark procedures—including the world’s first AI-generated MR prostheses for the separation of conjoined twins. The platform delivers immediate clinical value while opening a path to surgical robotics, autonomous support systems, and globally scalable surgical training. X: @alirhaddad LinkedIn: Ali Haddad www.xarlabs.ai

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