The Big Pitch 2025

36 | Funmi Vanessa Ullam Founder Eli App & Parent-Advocate for Children’s Health Funmi Vanessa Ullam is a mother of two boys, one of whom was diagnosed with Sickle Cell as a newborn. For the past 13 years, she has navigated the NHS system as a dedicated advocate for her child. Last year Funmi joined the Patient Entrepreneur Programme, for her work with The Eli App, an innovative, mobile application specifically designed to provide support for millions of children living with chronic conditions such as Sickle Cell. Born from the heartache and hope of the families battle with their son’s Sickle Cell, Eli was created because she saw a vital need—more support for children navigating their childhood with chronic conditions. The app is tailored to help children manage their health in a fun and interactive way through a gamified interface. It empowers children and parents by allowing them to log symptoms and moods, keep track of medications, and set reminders while also offering rewards and incentives from partnering brands. LinkedIn: /company/eli-health YouTube: @EliApp Instagram: /theeliapp Dr Tufayl Hannan and Dr Amin Ahmed Co-Founders of Gnashers Dr Tufayl Hannan (A&E Doctor) and Dr Amin Ahmed (Dental Surgeon) are the Co-Founders of Gnashers, a sustainable oral care brand built to take on Big Pharma and shake up one of healthcare’s most wasteful, harmful, and overlooked products: toothpaste. Every year, over 1.5 billion toothpaste tubes end up in landfill… enough to fill Wembley Stadium twice over. In NHS hospitals, half-used tubes are routinely thrown away when patients are discharged. Meanwhile, the oral care products in use today have barely changed in decades, dominated by plastic packaging and harmful additives. Gnashers Toothpaste Tablets change the game. A one-tablet, one-use format that eliminates waste, removes plastic, and contains none of the nasties (no SLS, parabens, palm oil). Just bite, brush, and go. For the NHS, it is a simple win: better hygiene, less waste, and progress toward Net Zero. A cleaner product for patients. A cleaner future for the planet. Gnashers: a small tablet aiming to make a big impact. X: @GnashersHQ LinkedIn: /in/tufaylhannan

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