The Big Pitch 2025

| 37 Devika Wood CEO Ayla Devika is an award-winning digital health leader with over a decade of experience spanning healthcare, life sciences, and investment. Currently, she serves as CEO of Brain+, enabling health and care providers deliver best-in-class, outcome driven dementia care. Devika became a Dementia Innovator on Cohort 9 of the CEP with her innovation Ayla. As the need for person-centred dementia care continues to rise, Cognitive Stimulation Therapy (CST) stands out as the world’s leading nondrug intervention. CST has been proven to delay cognitive decline by 4–6 months, with measurable improvements in memory, language, and overall cognitive function. It also fosters mood enhancement, social interaction, and an improved quality of life for people living with dementia. At Brain+, we believe dementia care can be better—more effective, more accessible, and more empowering for both caregivers and residents. That’s why we created Ayla, a digital platform that simplifies and scales the delivery of CST. LinkedIn: /company/brain-plus Dr Angus Perry NHS GP and Founder of GeneralPractice.AI Dr Angus Perry is an NHS GP and Founder of GeneralPractice.AI, a software platform designed to enhance the quality and efficiency of care in primary care settings. Driven by the challenges GPs face, particularly limited consultation time and rising administrative burden, Dr Perry created GeneralPractice.AI to give clinicians better tools to manage chronic disease, streamline workflows, and empower patients. The platform includes features such as structured management plan generation, an AI-powered consultation scribe, and a patient-facing app called My Lifestyle Hub, which provides tailored information on topics like lifestyle change, mental health, and chronic condition support. It also includes an AI assistant called Ernie, who supports with signposting, onboarding and more. LinkedIn: /company/generalpractice-ai/

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