The Big Pitch 2025

| 43 Judy Oliver Founder, Oliver & Company (UK) Ltd Judy has been a mentor on the programme for over 6 years, helping entrepreneurs to understand and navigate the complexities of the System, as well as providing them with quality thinking time. She founded her own company over 25 years ago and has established a strong reputation for designing and providing high quality leadership development programmes, executive coaching and, in particular, bespoke and innovative facilitation of events which help provide real solutions to the many problems experienced across the health and care sector. All of her team have held senior positions in the NHS, local government and health-related charities so have considerable experience of working in as well as with the ‘system’; at national, regional and local level. Prior to starting her own business, she held senior roles in local government and BP. BP sponsored her to study for a Business degree and then qualify as a Barrister, specialising in employment law, as well as enabling her to work in a variety of personnel, industrial relations and legal roles across the international spectrum of the oil industry from exploration to marketing. Judy is based in Kent. Email: [email protected] www.oliverandcompanyuk.com X: @JudyOliver16 Gemma Poole Midwife and Co-Founder of The Essential Baby Company Gemma Poole is a registered midwife, award‑winning college lecturer, she also founded The Essential Baby Company Ltd and later the community‑interest arm The Essential Baby Co CIC. What began as a small venture has evolved into a multi‑award‑winning organisation that empowers parents and professionals alike. An NHS Core20+5 Ambassador fellow as well as the first NHS Maternity User Researcher and Clinical Entrepreneur Ambassador, Gemma made history as the first midwife to host the NHS Innovation Big Pitch. Her trail‑blazing roles highlight her commitment to innovation, equity, and social justice. Gemma focuses on mentoring female healthcare professionals and entrepreneurs, openly shares both victories and setbacks from her life as a Clinical Entrepreneur, NHS practitioner, and mother of two young children. Known for turning challenges into opportunities, she collaborates with a wide range of organisations to improve user experience, eliminate design biases, and address broader social‑justice issues. www.theessentialbabyco.com Instagram: /essentialbabyco Facebook: @essentialbabyco

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