THE BIG PITCH 22 | Hosts Gemma Poole Midwife and Co-Founder of The Essential Baby Company Gemma Poole is a registered midwife and award-winning college lecturer. Gemma has turned her frustration with inadequate and exclusionary maternity care into a mission to reduce race-based health inequalities. Through inclusive tools and resources which advocate for safe pregnancies and healthy babies for Black and brown skin women and birthing parents and co-producing equity-driven training for healthcare professionals. Building on the success of her unique way to engage marginalised communities in contributing to patient and public involvement and evaluation groups, haPPIE Research aims to amplify marginalised voices in research, product design, innovation and health care. Gemma is passionate about collaborating with entrepreneurs, existing services and businesses to improve user experience, avoid design bias, expand markets and address social justice issues. Email: [email protected] Website: essentialbabyco.com i:essentialbabyco f:essentialbabyco t:@essentialbabyco Pasha Normahani NIHR Researcher, Vascular Surgery Registrar and Founder of smrtflo Pasha is an NIHR Clinical Lecturer at Imperial College London, Specialist Registrar in Vascular Surgeryat Imperial College Healthcare NHS Trust, MBA candidate at Imperial College Business School and founder of a digital health start-up, smrtflo. His academic interests are in translational research with a particular focus on diagnostic devices, digital health and artificial intelligence. His work has won multiple national and international awards and is currently supported by funding from the NIHR, UKRI and the Wellcome Trust. His digital health start-up, smrtflo, translates his research into clinical practice. Smrtlo is redefining poor circulation diagnostics with high performance signal processing and artificial intelligence technology. Email: [email protected] Twitter: @PashaNormahani LinkedIn: /in/pashanormahani
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